Farnsworth Operating Under New Brand

Nicki Patel
Strauss Marketing – PR

Farnsworth Wholesale Showroom Now Operating Under New Brand, Expressions Home Gallery in Gilbert, AZ

New Premier Showrooms Devoted to Providing Exceptional Experience and Products for Customers

[Gilbert, AZ – February 20, 2015] – Farnsworth Wholesale’s Showroom location in Gilbert, AZ has rebranded and undergone renovation to become Expressions Home Gallery. The showroom offers kitchen and bath products, including plumbing fixtures, hardware and appliances from the industry’s most reputable brands, and is located at 75 W. Baseline Road, Suite #1, Gilbert, AZ 85233.

Morsco, Inc, parent company of Farnsworth Wholesale (AZ), Wholesale Specialties (CO), Morrison Supply Company (TX), and Express Pipe & Supply (CA), launched a new premier showroom brand, Expressions Home Gallery, to service the showroom segment of the business in early 2015. Expressions Home Gallery is a go-to destination for builders, homeowners, remodelers, contractors and interior decorators. The showrooms are a dedicated one-stop destination that provides customers with products to meet all of their luxury needs. Prior to the introduction of Expressions Home Gallery, each showroom operated under the local brand in their respective markets.

Mark Shill, President of Farnsworth Wholesale Company, said, “We are excited to launch the Expressions Home Gallery brand in Arizona. We will continue to provide our customers with the unique showroom experience while providing exceptional customer service. We strive to be the premier showroom for homebuilders and homeowners in all of our markets. The launch of an independent brand, Expressions Home Gallery, and the addition of our complete line of appliances, fits perfectly with our mission.” The showroom strives to offer a new customer-centric experience with a focus on promoting luxury and lifestyle. With updated floor plans and layouts, the showroom provides easy navigation for anyone, from the homeowner looking to make a small renovation, to seasoned contractors and builders.

Ron Bullington, Director of Showrooms for all Morsco entities said, “We strive to inspire our customers and help them realize their dreams at our showrooms through a unique customer experience and array of quality product offerings. This new brand will help to continue to provide a luxurious and innovative experience for our customers, and our knowledgeable sales associates will be able to help guide them through the process. We are excited to be able to provide exceptional service to our customers in our Gilbert location.”

With the opening of the showrooms in Dallas, TX and Gilbert, AZ and the acquisition of Kiva Kitchen & Bath on January 2, 2015, the new brand will ultimately comprise of 12 independent locations:

  • Gilbert, AZ
  • Dallas, TX
  • Fort Worth, TX
  • Houston, TX
  • San Antonio, TX
  • Austin, TX
  • Conroe, TX
  • Irvine, CA
  • San Diego, CA
  • Costa Mesa, CA
  • Chatsworth, CA
  • Colton, CA 

Kiva locations will be transitioning to the Expressions Home Gallery brand throughout 2015.

Expressions Home Gallery will be pursing an aggressive growth plan, with numerous new locations planned throughout the Southwest. The next new showroom will open in Spring 2015 in Southlake, TX.

For more information, and extended list of vendors, please visit www.morsco.com/expressions-homegallery.

About Expressions Home Gallery

Expressions Home Gallery is the premier showroom brand for the Morsco platform companies: Farnsworth Wholesale Company, Morrison Supply, Wholesale Specialties and Express Pipe & Supply. Expressions Home Gallery associates have dedicated industry experience and the business’ history dates back to 1917. Expressions Home Gallery is designed for builders, homeowners, remodelers, contractors and interior designers. The showroom offers kitchen & bath products, lighting fixtures, hardware, appliances and more. Each sales consultant is a highly trained industry expert who can assist in guiding customers down the right path to achieve the home of their dreams. For more information, please visit http://www.morsco.com/expressions-home-gallery.

About Morsco

Morsco operates four companies, Farnsworth Wholesale Company in Phoenix, AZ; Morrison Supply Company throughout the southwest; Express Pipe and Supply in Southern California; and Wholesale Specialties in Denver, CO. Morsco continues to grow and expand its presence as it strives to be your go to family of distributors. Morsco is based in Fort Worth, TX and has enjoyed 98 years in business. For additional information regarding Morsco or any of its brands, including Morrison, Farnsworth, Express, and Wholesale, please visit our website at www.morsco.com.