Fortiline Waterworks Expands Into New Market With Farnworth Wholesale Partnership
[Mesa, AZ – (February 1, 2017)] – Farnsworth Wholesale Company (“Farnsworth”) and Fortiline Waterworks (“Fortiline”) are now operating under one roof in Mesa and Peoria, Arizona. The new locations will be Fortiline’s first entry into the Arizona market, contiuing its westward expansion. The two branches are located at 4863 E. Ingram St., Mesa, AZ 85205 and 8051 W. Olive Ave., Peoria, AZ 85345.
Fortiline, the second-largest American-owned wholesale distributor of underground water, sewer and storm utility products in the United States, was acquired by MORSCO, a Fort Worth-based distributor of commercial and residential plumbing products, heating and cooling equipment (HVAC), and pipe, valves and fittings (PVF) on October 31, 2016. The acquisition provides MORSCO’s vendors and customers with greater opportunities, allowing for MORSCO companies, including Farnsworth, to leverage Fortiline’s vendor and customer relationships.
“These initial multi-offering locations are the foundation of Fortiline’s model to expand waterworks across the country,” said Mike Swedick, Fortiline President and CEO. “Offering customers a one-stop-shop for plumbing, HVAC and waterworks products gives Fortiline an advantage over our competitors and better positions us as the preferred and most trusted resource for Plumbing, HVAC and utility infrastructure product solutions. Our staff is the best in the industry, and we have the talent and know how to achieve our growth goals, while maintaining the level of support and service our customers expect. We look forward to making additional announcements on these growth initiatives in the future.”
“Our acquisition of Fortiline in October 2016 demonstrated our commitment to the waterworks industry and being a leader in the markets we serve,” said Chip Hornsby, CEO of MORSCO. “Operating Fortiline out of Farnsworth’s Mesa and Peoria branches ensures we are a leader in the market and allows customers to benefit from both companies solid relationships with their vendors and manufacturers. We look forward to Farnsworth and Fortiline joining together to continue to provide superior customer service to the Arizona market.”
About Fortiline Waterworks
Fortiline Waterworks, headquartered in Concord, N.C., is the second-largest American-owned wholesale distributor of underground water, sewer and storm utility products in the United States. Founded in 1997, Fortiline distributes more than 75,000 SKUs to a diverse base of more than 4,500 contractor, developer and municipal customers through a network of 44 branches in 12 states in the Southeast, Mid-Atlantic and Midwest. The company’s vision is to be the preferred and most trusted resource for utility infrastructure product solutions and Fortiline backs that with specialty divisions and extensive inventory at locations across the country. To learn more, visit www.fortiline.com.
About Farnsworth Wholesale Company
Farnsworth Wholesale is a leader in the Arizona plumbing, HVAC, and appliance industries. They carry full lines of kitchen, bath and plumbing supplies for the residential and commercial plumbing contractor, in addition to HVAC and waterworks products. With eight locations in Arizona, Farnsworth provides service to clients from Tucson, to metro Phoenix, to Flagstaff. For more information, please visit www.fwcaz.com
MORSCO is a leading U.S. distributor of commercial and residential plumbing, waterworks and HVAC supplies. The company was founded 100 years ago, in Fort Worth, Texas, and is now one of the fastest growing companies in its market. MORSCO is a private company sponsored by Advent International and led by a team of industry veterans. The MORSCO family of operating units consists of Express Pipe & Supply (CA), Farnsworth Wholesale Company (AZ), Morrison Supply Company (TX, OK, NM, LA, KS), Murray Supply Company (NC, SC, VA), Wholesale Specialties (CO), DeVore & Johnson (GA), Fortiline Waterworks (AL, FL, GA, KS, KY, NC, OH, OK, SC, TN, TX, VA) and MORSCO’s premier showroom offering in these markets, Expressions Home Gallery. For additional information regarding MORSCO or any of its brands, please visit the website at www.MorscoUSA.com.